Hypebeast -
7 Apr 2018 16:44
American heritage denim house Levi Strauss & Co. is suing French luxury label Kenzo over trademark infringement for putting tabs on its rear pockets. According to Levi's, the colored tabs are a distinct property of the company that were established in 1936 as a means to set their jeans apart from other competitor brands. The LVMH-owned imprint failed to comply with multiple cease and desist letters for featuring similar tabs on its clothing, including a new collaborative line with Britney Spears...
Share this Article